by Jim Josephsen
As though there are not more pressing, serious concerns confronting
the world today, somehow the outright lunacy of the recent red cup
controversy has made the internet and news reports, leaving many to
contemplate the logic of Christians these days.
Perhaps you have read or heard of the recent fiasco, the
Red Cup Controversy. If you are not familiar with it, simply
Google “Red Cup Controversy” or “2015 Red Starbucks Cup.”
So here’s the low down. A certain individual, who fancies himself as
Evangelist, internet, and social media personality,” put out an
internet video lambasting a certain, well-established coffee chain,
Starbucks, by name. The said individual contends Starbucks is guilty
of neglecting Christians and their cherished holiday, Christmas. He
accuses this coffee giant of caving to political correctness and
perpetuating the “war on Christmas.” He accuses Starbucks of
“wanting to take Christ and Christmas off of their brand new cups.”
In essence, the accusation leveled is, Starbucks is out to persecute
Christians during the upcoming holiday season.
Within the first couple days of November 2015, Starbucks
transitioned from its usual, well recognized, and enormously
utilized white coffee cups to their holiday-themed red cups. If you
care to do a little research,
check out the different holiday-themed coffee cups which have been
utilized by Starbucks around Christmas time, going back to 2007.
Actually, going back to 1997, an annual holiday-themed cup has been
made available during the Christmas season, for Starbucks customers
to drink from. Of a truth, this year’s cup is a simple vibrant shade
of red. A sort of red that could remind Christmas celebrants of
Perhaps Christians should be glad the color of the Starbucks cup is
red and not blue/white (Hanukkah)
or black/red/green (Kwanza) or
Perhaps one day Starbucks will display these colors as well. After
all, America prides itself on tolerance extended to all religions.
After all America is a pluralistic, multi-cultured nation. As such,
Christmas red and green cannot be the mainstay any longer. Freedom
of religion, all religions, applies to all within the United States.
You cannot argue that fact. Many retail shops and major well-known
department stores already promote
concurrent to the
Christmas holiday season. Using the red cup controversy logic,
should not Christians go after them as well?
As to the accusation that Starbucks is anti-Christmas. Having
recently visited a Starbucks, I noticed “Christmas
– Blend Coffee” on sale; next to the “Thanksgiving
– Blend Coffee.” I noticed Christmas related tree ornaments and
of course, Starbucks
offers “Merry Christmas” gift cards. Hurray for
techniques. Wherever there is a way to capitalize on an
increased bottom line, American businesses will find a way, even if
it means promoting something religious.
As to whether Starbucks’ Administration, Senior Management or
Marketing Team, consciously or otherwise, attempted to squash Jesus
from its 2015 holiday campaign, unless you sat in the conference,
board or creativity room while decisions were made and executed, you
would be wise to refrain from comment. Christians ought to remember
number 9; “thou shalt not bear false witness.”
Oh, but that’s right. Those
Testament laws are not for Christians. Well, maybe Christians
ought to remember what their Lord said.
not that I have come to destroy the law or the prophets …
whosever therefore shall break one of these least commandments and
teach men so, he shall be least in the Kingdom of Heaven” (cf.
Matthew 5:17-19). Moreover, not to forget; “if you will
enter into life, keep the commandments” (cf.
Matthew 19:17-19). Well back to the controversy at hand!
Starbucks, like most other commercial enterprises, plays it smart
when it comes to religion. They are under no obligation to
promote one over the other, or diminish one from others. To somehow
promote Jesus Christ is not the business of Starbucks or any other
corporate entity, no matter how large or small. The business of
promoting Jesus is better left to the business of religion.
It is critical that American corporate enterprises understand the
climate and culture of America. Each has to consider what advantages
and disadvantages there would be to the company’s bottom-line by
promoting this or that ideology or belief in light of a
multi-cultural nation. Perhaps, by promoting a Babe in the Manger or
would obligate that company to then promote a
Star of David
or a Star
and Crescent. By no means would a profit-seeking corporation
wish to offend anyone among the pluralistic buying public.
No one seems distressed by the fact that you will not necessarily
see a Crucifix or manger scene or a Star of David or a
or Vishnu in a
Sears Store, Best Buy, Whole Foods, Walmart or in a Ford Dealership
or at the local five and dime. Well, maybe in a Walmart store you
will find garden-variety or knickknack figurines of Buddha. But that
is all in jest – right!?! Just artwork, just decoration?
Perhaps the real irony to this
controversy is this Christmas thing. Why suffer a coffee chain
to unjustified ridicule based on untruths, deception and false
doctrines, myth and paganism; all around which the Christmas holiday
Christmas has every connection to paganism, being a holiday that
is pawned off as having a connection to the birth of the Son of God.
That Jesus Christ was born on December 25 is both historically and
scripturally unfounded, groundless and a fabricated lie. But few
pay attention to the details these days.
Once again the annual Christian challenge will be confronting those
who call themselves by their master’s namesake. While celebrating
Christmas and promoting the babe in the manger, the annual lies
associated with the folklore of Santa Claus, of the Yule log, of the
Tannenbaum, along with all the significant Christmas accoutrements
and traditions will once again be perpetrated. “But it’s all for the
kids; look how happy and giddy they get” they say. “Oh the pretty
lights!” “And the little Lord Jesus away in the manger.” “Joy to the
World.” When it is all said and done, the results are still the
same. Lying to the children, is all it really is. Perpetuating
deception! Honesty, integrity, truthfulness are of no concern when
it comes to Christmas. Oh, there’s that number 9 again.
Look up the word “saturnalia.”
The general, obvious definition is: an ancient Roman festival of
Saturn, occurring in December, which was a period of general
merrymaking and was the predecessor of Christmas.
The truth of Christmas is out there, obvious and as evident as the
red cup. The
the History Channel and of course,
religious organizations that reveal and unmask the myriad of
Christmas deceptions are all available to view for anyone who
desires to learn the truth.
The truth about Christmas is not a mystery, somehow hidden from the
public. The facts and history of Christmas are available for the
Are Christians being persecuted this holiday season by this
well-known coffee chain or any other retail enterprise? Of course
Christians at large in America cannot even begin to understand the
first thing about persecution. The only persecution some Christians
may be feeling this holiday season will come about, as a result of
their own ignorance and embarrassment.
Is there a war on the truth? Absolutely!
Is there a war on Christmas? Of course not. However, you’ve seen
Jesus Christ return to this earth, as He promises, there will be war.
War against all that is pagan and false. War against governments and
nations that oppose His truth and His government. War against all
religious deceit. War against a religious holiday that mocks Jesus
Christ and deceives the world about Him.
War on Christmas? You bet. When Jesus Christ returns, He will see
red and it will not be red cups. When Jesus Christ returns, as He
promises, He will obliterate all vestiges of this pagan holiday that
blasphemes His very namesake.
You can be certain, God is observing, looking for those who see
Christmas for what it really is; an observance, the origins of which
are deeply rooted in pagan tradition and pagan religious practice,
folklore, myth and legend. A celebration that points away from the
truth of God and away from the truth of Jesus Christ.
The red cup controversy exposes the real problem; a deceived
Christian public, a deceived world.