More and more, life is but a stream for us consumers of TV.
Nielsen’s latest monthly viewership report, titled The Gauge, shows that for the month of May, TV viewing done via streaming eclipsed broadcast and cable combined for the first time ever.
According to The Gauge, streaming represented 44.8% of TV viewership in May — its largest share to date — while broadcast (with 20.1%) and cable (24.1%) combined to represent 44.2% of TV viewership.
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Source: https://tvline.com/news/streaming-viewership-record-may-2025-nielsen-report-1235464302/
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