Meta Platforms Inc. will soon require advertisers to disclose when political or social issue ads have been created or altered by artificial intelligence, aiming to prevent users from being fooled by misinformation.
The rules, which go into effect in 2024, will require advertisers to disclose when AI or other digital tools are used in Facebook or Instagram ads on social issues, elections or politics, Nick Clegg, the company’s vice president of global affairs, announced Wednesday in a blog post. Advertisers will need to say when AI is used to depict real people doing or saying something they didn’t actually do or when a digitally created person or event is made to look realistic, among other cases.
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Source: https://www.bloomberg.com/news/articles/2023-11-08/meta-to-require-disclosure-for-political-ads-using-ai#xj4y7vzkg
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